We love to color our hair as frequently as possible, but we also know that chemical services can do a number on our hair! That is, until we discovered OLAPLEX (which is basically the greatest invention since the curling iron!!) As stylists, we could go on for days about the benefits of this liquid gold product and the reasons you should use it regularly, but here is some vital information for you! We want you to love it as much as we do, and understand why we are probably going to use it on you in the near future!
What is Olaplex?
Olaplex is a bond multiplier that was created to link broken bonds in the hair during and after a chemical service, and makes them stronger than they were before. NO HAIR LOSS HERE, PEOPLE!!!! Olaplex is the only product of its kind with 8 worldwide patents publishing soon. Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals (which we are in love with, being a natural salon).
It is important to remember that Olaplex is NOT a conditioner. Conditioners are cosmetic whereas Olaplex works internally to cross link single sulfur hydrogen bonds to create disulfide bonds. Moisture and protein are entirely separate issues that should be addressed separately.
There are roughly 300,000 social media posts from stylists around the world with real world results, so the proof is in the pudding! For more information, search #olaplex, or visit their website at www.olaplex.com
**We now offer Stand Alone or Add-on Olaplex treatments here at Roots**
Posted on September 30, 2016
by Emily Nicolaisen